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Understanding your audience and reaching out to them wherever they could be is essential for digital marketing success. Marketing segmentation is helpful in serving to marketers do that by finding out audience behavior/characteristics and grouping related traits, in order that audience wants may be prioritized accordingly. Using AI and automation may help marketers obtain even higher ranges of granularity and accuracy in an environment friendly means. Digital marketing consists of all marketing efforts that use the internet and digital units, connecting audiences and prospects wherever they could be on-line. Cost per click is the marketing jargon that refers to the value of each click on in a paid search campaign.
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